I have become a bit cynical about reviews at other sites. Authors sometimes do tricks to get better reviews.
Some of the tricks I have read about:
- Have friends do a bunch of positive reviews on their book. Released today, and it already has 100 5 Star Reviews! Hmm, and when did they get a chance to read it?
- Down voting reviews. A way to get rid of a negative review.
- Creating fake accounts, to create positive reviews for your books, and negative ones for competitors.
- Amazon also has a program where they give free products to reviewers, as a way to get reviews. http://www.amazon.com/gp/vine/help
The furor over 'sock puppet' Amazon book reviews - LA Times
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