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Thursday, February 16, 2012

How Companies Learn Your Secrets

A good article from the NY Times on privacy. A bit scary. And how soon to we live in a Minority Reports world with facial recognition, where your tracked in stores?

How Companies Learn Your Secrets - NY Times

A great discussion of how Target is using information they collect to target pregnant customers. What was not discussed was how using online information do marketers specifically target you. Information is becoming a gold mine with the goal of making advertising more targeted. The more you know about a person, the more you can increase the effectiveness of your advertising.

And for those who are more paranoid, think about how much information Google and FaceBook know about you!
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